|
|
|
First impressions last a lifetime… Now
that your website is complete, the content current and fresh, you
must attract potential customers to view your website. A successful
site must have a clear marketing strategy to attract customers.
|
Our Role
We can provide you a quick and efficient means of creating and maintaining
your web site marketing strategy. We can assist with:
 
Developing a Master Marketing Plan
Implementing your Marketing Strategy
Listing your site with Major Search Engines
Obtaining Pay Per Click Traffic
Attention grabbing advertisements
As a valued client, we provide all marketing services at $65/hr plus
additional fees as required by third parties. We will provide you
a detail estimated marketing budget from which to map your marketing
strategy.
|
Your Role
Word of mouth is the most powerful marketing tool available to you.
Your business is a marketing machine ready to be harnessed to market
your website. Harness the tools available to you:
Place your website and email address (preferably "yourname@mydomain.com")
on:
Letterhead
Business cards
Advertisements
Flyers
Brochures
Yellow Page Ad (with a direct link*)
E-mail signature
Create and distribute a press release
Mention your website to clients, friends and families
Use your e-mail as a source of communication
Place your website and email address on your voicemail and "hold"
message
Mention your website on message boards and chat rooms when appropriate
Offer "web only" discounts to draw customers to your website
Mention to your clients that your website has a feedback or questions
form
Network, network, network
|
Do-It Yourself
Need some additional ideas? All of these items we can assist you with
or you can do them yourself with a little enthusiasm and diligence,
as follows:
Start with a Marketing Plan
Create a Budget
Submit your website to major search engines. We recommend WebPosition
Gold.
At a minimum, submit your Website to Yahoo. For a small fee you can
list your site.
Submit your Website to Alta Vista, Look Smart, Excite, Lycos and Infoseek
Purchase Pay Per Click Traffic.
We recommend Overture
at www.overture.com.
Contact your local Yellow Pages sales representative and obtain an
enhanced listing.
Many include a
direct link*
Network, network, network
** Some Yellow Page Ads charge additional fees for direct website
links.
|
 |
|
|
